When they are used to supplant conversation (no text, just GIF), then we've shoved the rabbit down the hole and gone feral on the weasel. When GIFs are used to compliment a conversation piece or feeling, they make sense in this new paradigm of conversation. They also have an exclusive deal with Linkedin, but if you are using GIFs to communicate on Linkedin, get off Linkedin. Competitor Riffsy also lends their API to Facebook and Twitter. So in effect, yes, there is a dating app where you don't have to say a word and just GIF your way to a good time. The Giphy API tool is already in use by Facebook (who was once in talks to buy the animated content farm, but Giphy got their own funding instead), Twitter and Tinder. Also, Simpsons GIFs aren't the answer to everything as the sheer quantity of them would imply. Please, answer my layered question with a GIF of someone dancing because there is no way the interpretation of that could possibly be misconstrued. Instead, they are inadvertently enabling humans to withdrawal into drooling monosyllabic skin bags, unable to form complete sentences. They aren't running on the fourth circle as they currently have no revenue plans for their keyboard.
Giphy is the latest to release a GIF keyboard (for iOS, Android coming soon) and is generally already considered the go-to source for GIF collection. I'm not sure what circle of Hell develops GIF keyboards. If you are hoping to further the decline of language and communication in the world you've recently installed a GIF keyboard on your phone. While people have taken to using emoticons to communicate rather than actual human language, GIFs have become the social media equivalent of a caveman grunt. I'm no stranger to a fun GIF battle on Twitter, but in those cases there isn't any real communication happening.
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